£20 million redevelopment plan revealed by Selfridges

Floor by floor transformation has begun at Selfridges to make Birmingham the ultimate city to shop at.

Image of Selfridges

Selfridges opened to the public in 2003. It has employed over 800 employees from Birmingham and brings well over 100,000 different product lines across over 700 brands. Now Selfridges wants to upgrades the building to make it the ultimate shopping destination in the city.

Redevelopment, which has already begun, will ensure it can compete with the well-known 400 Oxford street imaginative window scheme by installing curved glass window splat at the main entrances from the Bullring Mall.

Vicki Cain, general manager of Selfridges Birmingham, said, “We are proud to be synonymous with Birmingham’s continued transformation into a world-class city and intend to retain our reputation as the city’s shopping destination of choice. Our redevelopment master plan will see floors redesigned to further elevate the quality of the shopping experience we offer.”

Ab Rogers, who is also head of interior design at The Royal College of Art, said: “Selfridges Birmingham is a world-class piece of architecture and our master plan proposal is designed to celebrate the original building design, implementing a strong, dynamic connection between inside and out.”

However with the price of £20 million being spent on redevelopment not long after the redevelopment for Grand Central has been seen as unnecessary to some members of the public.

Haroon Bilal aged 19 said “It will make it more visited, but may find it harder to compete with grand central, which has more variety.”

Lexine Jackson also aged 19 said, “I think it will be beneficial to the stores finance not the rest of Birmingham, I personally think the money could be used for something more useful.”

Redevelopment is to be completed by the end of 2017.

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